Yankee-fans, prepare to swoon! Team captain Derek Jeter has just agreed to lend his primping wisdom to the people with his own line of men's grooming products. Avon cosmetics plans to launch the Jeter-line this fall with a signature scent called, "Driven". Industry estimates suggest that a Jeter-related fragrance could yield between $10 to $15 million in the first year alone. Avon plans to expand the line in 2007, with an expanded collection of Jeter-essence, including a body wash, an after-shave balm and an antiperspirant deodorant stick.
Obviously, Avon hopes that "Driven" will mimic the success of other celebrity scent-makers like Madonna, Kate Moss and David Beckham.