Bono's eco-chic crusade
Not so long ago, eco-fashion was relegated to the hemp wearing crowd. But all of that is starting to change. With U2 frontman Bono spearheading a campaign for sustainable fashion called Project Red, ethical clothing is headed for the mainstream. In a collaborative effort with Armani, Motorola, Amex and the Gap, Project Red has garnered the support of a number of A-list celebrities who are trying to help eco-wear make the jump into your local mall. With Scarlett Johannson posing for Vogue in a few of Armani's ethical designs, Project Red hopes that the celebrity endorsement will make consumers consider where and how their clothes were made.Filed under: Fashion, News, Best of the Season, Designers & Brands, Stylish Living
Tags: Armani, Bono, ethical clothes, EthicalClothes, Gap, Project Red, ProjectRed, Scarlett Johannson, ScarlettJohannson
Tags: Armani, Bono, ethical clothes, EthicalClothes, Gap, Project Red, ProjectRed, Scarlett Johannson, ScarlettJohannson
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