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PureOlogy, luxe care for color-treated hair

by Deidre Woollard (Subscribe to Deidre Woollard's posts)
Posted Sep 28th 2006 at 2:46PM  
0 Comments
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pureologyI wouldn't currently define my hair as color-treated. I might instead call it, in color recovery, after all, I've been slowly growing out my highlights for the last few years, gradually learning that I am not now, and truly have never been, a blonde (since I was about six, at least) Nevertheless, I recently checked out a line of hair care for color treated hair. I received a sample of the PureOlogy line when I was working behind the scenes at a pre-Emmy event last month.

The PureOlogy products are designed to help hair retain color and the shampoo and conditioner contain something they call nanotechnology. The products also use a zero sulfate formula that is both salt-free and vegan. The product is pricier than what I am used to (it seems to sell for $18 to $20 per 10-ounce bottle online) but it does an amazing job leaving hair full of body and very shiny and manageable. It also has a wonderful scent that is sweet and flowery without being overly chemical. They have a complete styling line and several different types of shampoos and conditioners. If I were going to start coloring my hair again, this would be the product I'd be saving my pennies for.
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Filed under: Hair Care, Beauty, Hair
Tags: conditioner, hair, pureology, shampoo
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  • How to Care for Color Treated Hair How to Care for Color Treated Hair Play The 3 M's: Maintenance, moisture and some more of that good ol' Moroccan oil. Professional hair designer and color specialist Liz Muller lists do's and don'ts on how to care for and maintain color-treated hair.
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