This week marked 85th birthday of Gucci in Milan. The most robust octogenarian in fashion, Gucci gave itself a big birthday bash with a 40-minute set by singer John Legend, tony topiary, an oversized Gucci by Gucci logo and the debut of a Gucci by Gucci coffee table book.

Few 85-year-olds can party as hard as Gucci, and the party was a virtual who's who of style, with attendees including Francois-Henri Pinault Jr., Hal Rubenstein, Virginie Mouzat, Hidetoshi Nakata and Neiman Marcus' Karen Katz.

For sure, this was the least depressing 85th birthday party you could ever hope to attend. I have to wonder, though: were there also fake Gucci birthday parties on streetcorners worldwide?