david hasselhoffDon't Hassel the Hoff.

At least not while he's poring over sketches for his new line of clothing! Um, right.

Mr. Baywatch, David Hasselhoff, believes he "is as popular as Elvis" because so many of his fans support him those "Don't Hassel the Hoff!" shirts. I guess that naturally leads to his belief that he could successfully launch an entire line of clothing. His clothing, to be labelled "Malibu Dave," will be surf-related, but don't take our words for it. The man himself says: "It's just going to be supercool, laid back surfing gear. Everywhere I go, there are all these guys, like 400 guys, wearing the 'Don't Hassel The 'Hoff' shirt. "There are guys who turn up dressed like me. It's a bit weird. I'm like Elvis, only alive. "Although just between you and me, Elvis is alive. He's living at my home."