I've been noticing for the past couple years that "for men" lines have been popping up everywhere. Where there was once only one type of face wash or one type of lotion, there now exists many different variations of essentially the same product. At first glance, it seems that most of these products are simply a marketing ploy, used as a way to encourage more purchases, even if it is for the same soaps & salves. If it says "for men," we're more likely to buy it; you know how we can fall for advertising.
But I have to say, it's a pretty smart technique. Companies like Nivea, Clearasil, Dial and even Avon have gotten in on the "for men" phenomenon. By providing us guys with our own manly fragrances, manly packaging (see Dial's body wash that looks like an oil container), and marketing campaigns just for us, it lets us know that having good hygiene is A-okay.
And here's a few of my favorite products from various "for men" lines: energizing acne scrub from Clearasil; protective lotion from Nivea; and this hair and body wash from Avon.