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Christian Dior opens in Red Square

by Anne Metz (Subscribe to Anne Metz's posts)
Posted Oct 24th 2006 at 11:07AM  
0 Comments
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I'm sure that twenty years ago, no one could have ever imagined that a Christian Dior flagship store would open in Red Square. But sometimes history can surprise you.

Last Thursday, Sharon Stone was on hand to cut the ribbon to officially open the Dior store, wielding a pair of scissors that once belonged to the famous French designer. The Dior store is a 3,650 square foot boutique inside of the GUM department store in Red Square. According to Dior President Sydney Toledano, the Russian luxury market is booming. When it comes to diamond jewelry, furs and high-end handbags, the Russia and Eastern European buyers are already on par with their counterparts in Western European countries. As such, Dior has designated the region as one of the key growth areas over the next few years.

The store itself sounds quite spectacular. Based on the design of the three-level Dior store on Avenue Montaigne in Paris, shoppers get to enjoy an atmosphere of French luxury sprinkled with the impressive views of historic Red Square.
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Filed under: Fashion, News, Designers & Brands
Tags: Dior, Moscow, Red Square, RedSquare, Russia, stores
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