Zoe to cash in on her skinny reputation

by Anne Metz (Subscribe to Anne Metz's posts)
Posted Jan 2nd 2007 at 3:36PM

Here at Styledash, we are not fans of celebrity stylish Rachel Zoe. This fall, Deidre kept us up-to-date on the juicy details of Nicole Richie's (former Zoe client) split with the fashion maven who popularized the oversized sunglasses and the undersized body.

Now it looks like the mastermind behind "malnourished chic" will cash in on her infamous reputation by posing in advertisements for Samsung's new "slimmer" BlackJack phone.

The ad agency behind the campaign denies that there is a connection between the cell phone and the stylist's controversial aesthetic. Rather "the advertising ... is for the mainstream population. Very few of them would even know Rachel's name, certainly not any of the rumors that surround her."

Say what?!?!?

I'm no advertising expert, but it seems to me that using a celebrity no one has heard of or recognizes isn't a particularly good marketing strategy.

Let's be honest, everyone knows who Rachel Zoe is and what Nicole Richie has said about her in the post-rehab period*. If she wasn't famous, Samsung would never consider using her for an expensive ad campaign.

*"What 35-year-old raisin face whispers her order of three pieces of asparagus for dinner?"

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Filed under: Accessories, CELEBRITY STYLE, Fashion, Celebrity, News
Tags: anorexia, blackjack, cell phone, CellPhone, rachel zoe, RachelZoe, samsung

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READER COMMENTS

(8)Add A Comment

minnesotashort, 1-05-2007, 8:05AM

u look a mess nicole u need to eat some soulfood.

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James Morgan, 1-05-2007, 8:43AM

this women does not even look good and wearing things that they think look good in. They really should take lessons in how to dress.

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blink182, 1-05-2007, 10:30AM

Until now I have never heard of Rachel Zoe and I spend way to much time reading all these celebrity internet stories!!! THe girl looks hot so why not use her?

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Thelma, 1-05-2007, 10:53AM

Oh Please! People use Paris Hilton and Nicole who don't even have real jobs for ad campaigns all the time. Rachel is a stylist who became very popular recently, and she turned Nicole, Mishcha, Lindsay, etc. into those "modern stylistas" they are today.

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Regina McGrath, 1-05-2007, 12:43PM

Who cares about Rachel Zoe, anyway! Rachel is one of the Lucky One's In Los Angeles! Take these women out and "FEED THEM"! Sensual Woman that
love food and enjoy eating are more sexy then stick woman ! All of you folks out in the world, get a life and enjoy living and dining and stop worry about being cookie cutter people! Real style starts with the true authentic self ! Person can be sexy at any size!
Starlets, are to blame for young woman starving them selves, to death to fit in and feel excepted...
I, truly feel sorry for all of these people! Goes, To
show ya,,,Money can't make you happy! I Pray for all
of these broken-heart woman...

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boobs, 1-09-2007, 8:15PM

its a shame to be so small that they want to use u for a razor pone ad there is no way that u coud do this to urself and i like u ur funny and really now i think u dying and then to come to find out you killing yourself

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