• Style
  • Women
  • Huff/Post50
  • Weddings
  • HealthyLiving
  • Divorce
  • Parents
  • Sign In / Register
  • stylelist home
  • huffpost style
  • FASHION
    • Departments

      Fashion News Fashion Features Fashion Trends Designers Models Accessories
      In The Market For Intern Diaries Step Into My Office Object of My Affection Stylelist Network Stories

      Featured

      Can You Guess The Child Model's Famous Aunt? Can You Guess The Child Model's Famous Aunt?
      Vintage-Obsessed Blogger Shares 18 Recent Finds Vintage-Obsessed Blogger Shares 18 Recent Finds
      Pinterest Cracks Down On Thinspirational Images Pinterest Cracks Down On Thinspirational Images
  • BEAUTY
    • Departments

      Beauty Basics Beauty News Beauty Features Beauty Trends Uptown Downtown Makeup Healthy Beautiful You
      Skin & Body Fragrance Nails Facetime The Unexpected Icon

      Featured

      Morgan Spurlock Waxes Philosophical On Mantyhose & Manscaping Morgan Spurlock Waxes Philosophical On Mantyhose & Manscaping
      PHOTOS: Cameron Diaz's Life In 54 Looks PHOTOS: Cameron Diaz's Life In 54 Looks
      Is It Normal To Break Out After A Facial? Is It Normal To Break Out After A Facial?
  • HAIR
    • Departments

      Hair Trends Hair How To

      Featured

      The Hair Doctor Is in: Consultation Is Key The Hair Doctor Is in: Consultation Is Key
      Guess Which Beauty Treatment She Gave The President Guess Which Beauty Treatment She Gave The President
      Can Pink Hair Look Sophisticated? Can Pink Hair Look Sophisticated?
  • CELEBRITY
    • Departments

      Style Evolution Look Of The Day Uptown|Downtown A Look Back

      Featured

      How Donna Summer Helped Me Through College How Donna Summer Helped Me Through College
      PHOTOS: Cameron Diaz's Life In 54 Looks PHOTOS: Cameron Diaz's Life In 54 Looks
      PHOTOS: 27 Stars Who Look More Beautiful Without Makeup PHOTOS: 27 Stars Who Look More Beautiful Without Makeup
  • CULTURE
    • Departments

      Art & Design Film Music Books & Magazines

      Featured

      How Long Does It Take To Become Mrs. Don Draper? How Long Does It Take To Become Mrs. Don Draper?
      5 Things This Hot New Musician Can't Live Without 5 Things This Hot New Musician Can't Live Without
      PHOTOS: SXSW Street Style PHOTOS: SXSW Street Style
  • FASHION WEEK
    • Departments

      Fashion Week Spring 2012 Fashion Week Fall 2012

      Featured

      Fashion Intern Tells All From Behind The Scenes At Two British Magazines Fashion Intern Tells All From Behind The Scenes At Two British Magazines
      Prada's Take On Ombre Prada's Take On Ombre
      The Intern Diaries: Behind The Scenes At A British Magazine The Intern Diaries: Behind The Scenes At A British Magazine
  • VIDEO
  • STYLELIST NETWORK

Should men wear mascara?

by Sarah J. Gim (Subscribe to Sarah J. Gim's posts)
Posted Jan 23rd 2007 at 4:19PM  
24 Comments
Share
mascaraShould men wear mascara?

Apparently, H&M thinks they should, since they are selling their own brand of mascara in their stores.

This news, of course, is coming from UK-based Guardian, so I am not sure if H&M's U.S. stores are doing the same, but no matter. Writer James Wallman bought a tube -- "A packet. A bottle. I don't know what you call it," he says -- and tried it on. With quite a bit of effort.

Apparently, the male cosmetics market in the UK is growing, with men wanting to look younger. That's no surprise, as I've seen luxury skincare lines for men explode all over the market. However, the use of mascara comes from the punk/goth revival, and H&M's "customers were asking for it in stores."

Mascara and leggings. I can't wait to see what's next for men.
Read All Comments
Filed under: Fashion, Beauty, Makeup, Stylish Living
Tags: mascara, men
Share

Style Around the Web

ImaxTree

ImaxTree

  • Make Up Tips For Girls With Glasses - Refinery29
  • How Celebs Work Red Into Their Wardrobe - FabSugar
  • Celebrity Wardrobe Malfunctions - The Daily Beast
  • Deodorants that Actually Work - Daily Candy
  • Would You Wear Long-Sleeve Shirts As Skirts? - The Frisky
  • Tricks That Guarantee Gorgeous Hair - Daily Makeover
  • Celebs Have Us Seeing Stars - People Style Watch

Related Videos

by 5min
  • Oumlil Runway Fall 2010 Mens Wear Oumlil Runway Fall 2010 Mens Wear Play Watch the Oumlil fashion show featuring a sophisticated mens wear collection for fall.
  • Men's Club Hopping Wear Men's Club Hopping Wear Play In this video, we discuss some tips about men's club hopping attire.
  • What Men Should Wear at Events What Men Should Wear at Events Play In this video, we introduce the idea of what men should wear for different social events, such as job interviews or funerals.
  • How to Wear Layered T-Shirts How to Wear Layered T-Shirts Play T-shirts may be a staple in men's wardrobes but who says you can go ordinary with wearing it? Layer up to make them extra fashionable.

READER COMMENTS

(24)Add A Comment

tia, 1-28-2007, 11:55AM

2 stars vote downvote upReport
tia

OH HELL NO!

Reply »

Michelle, 1-28-2007, 8:25AM

2 stars vote downvote upReport
Michelle

Ha ha ha ha ha ha ha...anything to make a buck eh??

Reply »

Sharon, 1-28-2007, 8:54AM

2 stars vote downvote upReport
Sharon

Tend to think more natural and less makeup is healthier in the long run and my lashes since I can recall are delicate so hardly wear mascara now but if you want to of course you could some of the musicians look cool in some makeup

Reply »

Rita, 1-28-2007, 9:25AM

2 stars vote downvote upReport
Rita

I want to see before and after shots...

Reply »

WillyLee, 1-28-2007, 10:14AM

2 stars vote downvote upReport
WillyLee

Definitely funny. What's worse is the lack of dental care & maintenance in the UK. Have you ever looked at photos, TV, etc., of the majority of the people?
Look at their teeth. You can try to smell good, dress fashionably, etc., but once you smile the whole illusion goes down the drain. Cigarette stains even add to the yuck factor. Take care of the mouth first.

Reply »

Dana, 1-28-2007, 9:36AM

2 stars vote downvote upReport
Dana

Real men do not wear pink or make up!!! I think this is Crazy!

Reply »

Emily, 1-28-2007, 3:31PM

2 stars vote downvote upReport
Emily

This is right up there with "guy-liner"--punk, goth, and totally inappropriate for anyone who isn't in an alt-pop band. It doesn't make guys look younger, it just makes them look gay. Facial care stuff is fine. Isn't aftershave just basically moisturizing lotion? And that's been around for decades, so it must be selling well. So...other moisturizers are perfectly fine, as are chap-sticks and other lip-balm (not the colored or flavored kinds though!) but make-up? What's next? Ben Stiller doing ads for Revlon ColorStay lipstick?

Reply »

Lisa, 1-28-2007, 9:45AM

2 stars vote downvote upReport
Lisa

I sure hope these men are going to be educated on how to remove it at night....sense women have spent years on the best way "to not to" have racoon eyes ; ) can't wait to see my Dad LOL

Reply »

Thug78834, 1-28-2007, 9:59AM

2 stars vote downvote upReport
Thug78834

Best for men not to become so concerned about their appearances. Vanity is not a virtue but make-up for men may be inevitable especially for those of us who are aging and have to compete with younger folks in the workplace and relationships. I don't like it but I don't like these dark circles under my eyes either. What's a boy to do?

Reply »

L, 1-29-2007, 9:49AM

2 stars vote downvote upReport
L

Alice Cooper strikes again.

Many men already have long eyelashes.

A help would be for some of the elderly (70+) men to pluck their eyebrows and get permanent brows versus the wild hairs that grow along the upper bridge of their noses! (smile) and, while we're at it get the ear hairs clipped too, just think of the age that would take off!

Cialis, Viagra and the like aren't enough, along with being "providers"...more stress...

Is it actually starting to be a woman's world?

Reply »

DRJACOBB, 1-28-2007, 11:26AM

2 stars vote downvote upReport
DRJACOBB

Now that women are in the job market they have become more discriminating about guys. They no longer have to depend on them. Women are increasingly looking for younger and even trophy guys. There is a growing movement called cougars, and cougar dens. This pertains to younger men with more "experienced" women. Look at the likes of Demi Moore, Madonna and others. They are not just dating them, but they are marrying them. These women have money. They want what men with money have always wanted. Young, hot mates! Now the tables are turning. This is causing a domino effect with the guys all over the world. To compete they realize they need to be younger and hotter because women don't want old fat men with money - gross!! We have our own - we pay our own bills - we buy our own clothes .. ya know, the song Independent Women (Beyonce)? That's us. We are beautiful, young - and independent. We want our hot counterparts! So young men, mascara up, make up (LOL), slather on the cream, and Grecian Formula, put on those (male version of)Brazilian jeans and lets see what ya got! Your turn to strut your stuff...

Reply »

doc, 1-28-2007, 11:35AM

2 stars vote downvote upReport
doc

6. Now that women are in the job market they have become more discriminating about guys. They no longer have to depend on them. Women are increasingly looking for younger and even trophy guys. There is a growing movement called cougars, and cougar dens. This pertains to younger men with more "experienced" women.
*****************************************************
yeah...young inexperienced guys are easier to control for you silly girls that cant deal with a MAN!

Reply »

webguy, 1-28-2007, 6:43PM

2 stars vote downvote upReport
webguy

M

Reply »

R, 1-28-2007, 12:02PM

2 stars vote downvote upReport
R

Personally I think that there is a certain natural beauty that comes with age. I think that many of our problems today arise from men that try to look and act like the young warrior as opposed to handing over the torch and assuming the role of an elder with wisdom and grace.

Reply »

Tony, 1-28-2007, 12:21PM

2 stars vote downvote upReport
Tony

Are you Kidding? It's bad enough that this genaration is full of Mommy Boys. And you know what else there's more of.

You want to approve of putting Make Up on Men?
What a Joke.

What's this world becoming?

Reply »

James Donovan, 1-28-2007, 12:21PM

2 stars vote downvote upReport
James Donovan

Mascara! Are you serious? ? ?

Reply »

Leo McSmith, 1-28-2007, 12:55PM

2 stars vote downvote upReport
Leo McSmith

Hmm...To look younger....dont need a mascara to look younger...try...something but not mascara..ladies are much more crazy about *hot guyz*..but not mascarad guyz..but guyz who can naturally work that look...I know exactly what makes a guy younger...you might think am 24 if you see me..but I will be 33 august 2nd....my formula is a secret..only the inquisitive, will i reveal the secret...email me. leomacs4u@yahoo.com... leo

Reply »

estavon, 1-28-2007, 1:13PM

2 stars vote downvote upReport
estavon

HOW GORGEOUSLY SWANK.... KISSY, KISSY

Reply »

Nick Lombardo, 1-28-2007, 1:47PM

2 stars vote downvote upReport
Nick Lombardo

No way Ray!!!!!!!

Reply »

specialK, 1-28-2007, 2:08PM

2 stars vote downvote upReport
specialK

#8 #11
You both just really need to grow up... only men who are insecure with their own sexualities have to use such words. It speaks volumes about how treatened and insignificant you must feel in your own skin. DAMN shame!!

I too would like to see the side by side comparisons, of the before and after. I don't think it would really make you look much younger. The teeth comment was right on the money... bad teeth, bad breath who cares how much your eyes pop out and look more engaging.

Men have woren make-up and adornments over the centuries... this is nothing new. Just think of the cod-pieces they used to display!!

Reply »

| 1 | 2 | Most Recent | Next 20 Comments
ADVERTISEMENT

STAY IN THE LOOP!

Most Popular

 
 
PHOTOS: We 'Turn Back Time' On Cher's Wild Style
Like

275

Stars and Their Moms
Like

44

Kim Looks Elegant & 12 Other Best-Dressed Stars This Week
Like

10

How I Paid Off $27,000 in Credit Card Debt in Two Years
Like

152

After 37 Years, 'Neighbors From Hell' May Finally Face Eviction
Like

37

Gaga Gets What She Wants & 10 Other Worst-Dressed Celebs This Week
Like

25

17 of the Riskiest Moves in Music History: The Brave, Crazy and Inspirational
Like

92

D.C. Bartender Stabbed While Walking Patron Home Faces Staggering Medical Bill
Like

15

Vanessa Williams' Poolside Glamour
Like

0

Just Missed Millions: People Who Left Early Jobs At Billion-Dollar Companies
Like

86

Stay-At-Home Mom Fights New Credit Card Rule
Like

468

Look Like A '60s Sex Symbol
Like

7

Kolmanskop: Namibia's Eerie Ghost Town
Like

7

Rihanna Twitter Pictures: See the Singer's Most Shocking Social Media Photo Shares
Like

63

Look Of The Day: Diane Kruger Laces Up For Cannes
Like

6

Kiss Aero goodbye: Latest Windows 8 build reveals minimalistic desktop UI (update)
Like

654

Carole Lombard's Elegant Evening Look
Like

24

Look Of The Day: Ashlee Takes A Big Risk
Like

1

Wearing Two Necklaces Instead Of One? And Other Ways To Make A Statement
Like

22

Hot on Facebook

 
 
PHOTOS: Jennifer Lopez's Most Memorable Looks (And There Are Many)
The Length That Means Damage And 7 Other Natural Hair Tips
PHOTOS: The Vintage Detail That's Hot This Spring

MORE ON Stylelist

Kips Bay Show House
Design Destinations Kips Bay Decorator Show House 2012 Pictures
Uses For Vintage Items
Design Check Out These Ideas For Clever Home Decor
Platesglasses_300
Know-How Throw An Easy Outdoor Cocktail Party (Without Stressing Out)
Weekend Diys
DIY Weekend DIY Ideas: 8 Ways To Fix Up Your Home In 2 Days Or Less (PHOTOS)
Houserealestate02
Gardening and Landscapes How To Landscape On A Budget
Owl Purse
DIY STYLE Hot On Pinterest: The DIY Owl Purse That Everyone Is Talking About

SITES WE LOVE

7 So-Smart Tricks For Styling Summer Shorts — The Chic Way

5 Things To Know This AM

Chanel Face Tattoos: The Kaiser Will Sell Temporary "Beauty Marks"

Whitney Houston Tribute At 'Billboard Music Awards'

PHOTOS: See The Red Carpet Glam Of The 2012 Billboard Music Awards

Soyon An: American Idol: What They Wore, 5/9/12 (Top 4)

Chic-o-Pedics: Twenty Comfortable Sandals

Sheikha Mozah Blue Us Away

Charlotte Casiraghi Models So Her Horses Can Go to Dubai

Far Off Places: Donna Karan New York Leaf Printed Jacket and Skirt

Genius In A Bottle: Caudalie Vinosource S.O.S Thirst Quenching Serum

What’s The ‘Drille?: Soludos x Mara Hoffman Collection

Sugar Shout Out: Get Bikini-Ready Abs in 10 Minutes

Billboard Music Awards 2012: Who Wore What

The Gorgeous Gowns, Jewels, and All-Out Glamour at Cannes - See Every Look Now

Mozart Meets the Future

‘Don Giovanni’ on Steroids

If Zuck Cleaned Up

EVEN MORE ON Stylelist

Stylelist Network
Inspiration
Celebrity
Projects
Celebrity Homes
Beauty
Home Design
Beauty Basics
Hair Highlights
Home Products
 
  • Terms of Service
  • Privacy Policy
  • Trademarks
  • Advertise
  • About Our Ads
  • Get AOL
 
 
© 2012 AOL Inc. All Rights Reserved