Should men wear mascara?
Should men wear mascara?Apparently, H&M thinks they should, since they are selling their own brand of mascara in their stores.
This news, of course, is coming from UK-based Guardian, so I am not sure if H&M's U.S. stores are doing the same, but no matter. Writer James Wallman bought a tube -- "A packet. A bottle. I don't know what you call it," he says -- and tried it on. With quite a bit of effort.
Apparently, the male cosmetics market in the UK is growing, with men wanting to look younger. That's no surprise, as I've seen luxury skincare lines for men explode all over the market. However, the use of mascara comes from the punk/goth revival, and H&M's "customers were asking for it in stores."
Mascara and leggings. I can't wait to see what's next for men.






tia, 1-28-2007, 11:55AM
OH HELL NO!
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