Every so often, a skin care company rolls out a huge marketing campaign to push some new *miraculous* beauty product into the bathrooms of consumers across America. In my opinion, the most visible sales-blitz at the moment would probably be Avon's new Alternative eye creme, a herbaceutical treatment that is formulated to visibly diminish dark circles in a matter of weeks. Being the sucker that I am for products that addresses my perma-dark circles, I ordered a jar of the $25 eye creme to see what the buzz was all about. When the jar arrived in the mail, I was truthfully shocked by the small amount of product they send you for 25 clams. It was a stingy portion -- without a doubt -- and had I seen it in a store, I would certainly have walked right on by.

Seeing as how I owned it, I thought I would go ahead and use it. So over the past four days I have been applying the eye creme day and night as directed, and so far, it seems to be working. Granted the change could be due to any number of causes -- hydration, more sleep, less sodium -- but I kind of want to believe that it's the eye creme. We'll see how things look at the one month mark, but for now, I'm sorry to say that I'm kind of hooked.