When I think of Playboy, I think of the magazine, the mansion, and those bunny-silhouette mudflaps on loud pickup trucks. Does this really seem like the kind of company that should start selling women's cosmetics? Isn't Playboy a men's company at heart?

But Playboy's new beauty line, in its hot pink packaging, is about as girly as you can get. They now offer cosmetics, body care, and accessories all prominently featuring the Playboy bunny logo.

Pricing is low-end, and the presentation is cute, in a novelty kind of way. Could it be that Playboy is looking to change their image ? Not likely, with product names like "Twice the pleasure lip liner duo" and shades of their "Pickup liners" eyeliner named "Are those real?" and "Size 2, right?".