According to press reports, Coca-Cola has trademarked the name 'Lumaé' for a product that will contain ingredients thought to improve skin. So far, Coca-Cola has been tight-lipped about product development. However, unnamed sources inside Coke suggest that the beauty beverage should hit the market in 2008. Unlike other coke products sold in convenience stores and supermarkets, Lumaé will be sold in department stores.

Overall, I'm pretty skeptical of any new innovations from Coke. In all likelihood, Lumaé will end up like Coke's disastrous fat-burning beverage, Enviga, which is currently facing a lawsuit from the Center for Science in the Public Interest over the scientific basis for its weight-loss claims.