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First looks at Bitten, Sarah Jessica Boring?

3/22/2007 12:06PM by Deidre Woollard

Pictures of Sarah Jessica Parker's fashion line, Bitten have hit the web.

Fashionista has a few images from the line and asks the all important question, would you wear it? The line isn't bad, it's just boring, the sort of stuff you pick up on the cheap at Target or the Gap. It is completely wearable but utterly uninspired. The line makes H & M and Forever 21 look cutting edge. My question is, who is the target demographic here? The line looks like it is aimed at the young twentysomething. I was rather hoping that SJP would parlay her fashion cred into something a little edgier and perhaps a touch sophisticated and suited for a woman of her same age range. There is one cute belted black dress outfit that looks promising but the rest is a bit of a snore, go check out the line and let me know if you are smitten by Bitten.

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