• Style
  • Women
  • Huff/Post50
  • Weddings
  • HealthyLiving
  • Divorce
  • Parents
  • Sign In / Register
  • stylelist home
  • huffpost style
  • FASHION
    • Departments

      Fashion News Fashion Features Fashion Trends Designers Models Accessories
      In The Market For Intern Diaries Step Into My Office Object of My Affection Stylelist Network Stories

      Featured

      Can You Guess The Child Model's Famous Aunt? Can You Guess The Child Model's Famous Aunt?
      Vintage-Obsessed Blogger Shares 18 Recent Finds Vintage-Obsessed Blogger Shares 18 Recent Finds
      Pinterest Cracks Down On Thinspirational Images Pinterest Cracks Down On Thinspirational Images
  • BEAUTY
    • Departments

      Beauty Basics Beauty News Beauty Features Beauty Trends Uptown Downtown Makeup Healthy Beautiful You
      Skin & Body Fragrance Nails Facetime The Unexpected Icon

      Featured

      Do You Use A Facespray Like This Yoga Instructor? Do You Use A Facespray Like This Yoga Instructor?
      Morgan Spurlock Waxes Philosophical On Mantyhose & Manscaping Morgan Spurlock Waxes Philosophical On Mantyhose & Manscaping
      PHOTOS: Cameron Diaz's Life In 54 Looks PHOTOS: Cameron Diaz's Life In 54 Looks
  • HAIR
    • Departments

      Hair Trends Hair How To

      Featured

      The Hair Doctor Is in: Consultation Is Key The Hair Doctor Is in: Consultation Is Key
      Guess Which Beauty Treatment She Gave The President Guess Which Beauty Treatment She Gave The President
      Can Pink Hair Look Sophisticated? Can Pink Hair Look Sophisticated?
  • CELEBRITY
    • Departments

      Style Evolution Look Of The Day Uptown|Downtown A Look Back

      Featured

      How Donna Summer Helped Me Through College How Donna Summer Helped Me Through College
      PHOTOS: Cameron Diaz's Life In 54 Looks PHOTOS: Cameron Diaz's Life In 54 Looks
      PHOTOS: 27 Stars Who Look More Beautiful Without Makeup PHOTOS: 27 Stars Who Look More Beautiful Without Makeup
  • CULTURE
    • Departments

      Art & Design Film Music Books & Magazines

      Featured

      How Long Does It Take To Become Mrs. Don Draper? How Long Does It Take To Become Mrs. Don Draper?
      5 Things This Hot New Musician Can't Live Without 5 Things This Hot New Musician Can't Live Without
      PHOTOS: SXSW Street Style PHOTOS: SXSW Street Style
  • FASHION WEEK
    • Departments

      Fashion Week Spring 2012 Fashion Week Fall 2012

      Featured

      Fashion Intern Tells All From Behind The Scenes At Two British Magazines Fashion Intern Tells All From Behind The Scenes At Two British Magazines
      Prada's Take On Ombre Prada's Take On Ombre
      The Intern Diaries: Behind The Scenes At A British Magazine The Intern Diaries: Behind The Scenes At A British Magazine
  • VIDEO
  • STYLELIST NETWORK

Why are we slaves to fashion?

by Jonathon Morgan (Subscribe to Jonathon Morgan's posts)
Posted Mar 31st 2007 at 3:01PM  
17 Comments
Share
If you're worried that all this obsessing over what other people wear means you're unoriginal, you're probably right. But according to a recent study, that's ok -- it's part of human nature.

Research published in the latest journal Evolution and Human Behavior says imitating others is a basic human characteristic. In fact, it's how we learn. Plus, just because we grow to like something after we've seen it multiple times or it's become popular, we shouldn't feel shallow -- in evolutionary terms, this makes sense: "because," says one researcher, "if something becomes familiar it means it didn't kill you the first time."

According to the study's authors, a few "innovators" -- in the case of fashion, it's usually celebrities -- bring new fashion to the masses, and then we copy it. This, they say, shouldn't be a surprise. The real trick is knowing which new idea (or item of clothing, or whatever) the public will latch on to -- as this is seemingly random.

So the next time you've spent all your money on clothes, after spending hours reading about the latest trends on your favorite style blogs, just remember: it's evolution, it's your nature, and it's beyond your control.

Thus, you never have to feel guilty again.
Read All Comments
Filed under: News
Tags: evolution, fashion addict, FashionAddict, human nature, HumanNature, shopaholics
Share

Style Around the Web

ImaxTree

ImaxTree

  • Make Up Tips For Girls With Glasses - Refinery29
  • How Celebs Work Red Into Their Wardrobe - FabSugar
  • Celebrity Wardrobe Malfunctions - The Daily Beast
  • Deodorants that Actually Work - Daily Candy
  • Would You Wear Long-Sleeve Shirts As Skirts? - The Frisky
  • Tricks That Guarantee Gorgeous Hair - Daily Makeover
  • Celebs Have Us Seeing Stars - People Style Watch

Related Videos

by 5min
  • How to Fashionably Wear a Flannel Plaid Shirt How to Fashionably Wear a Flannel Plaid Shirt Play The plaid shirt is making a comeback--but don't worry, you won't look like Paul Bunyan! See how to add flair to the comfy winter basic.
  • How to Wear Denim on Denim How to Wear Denim on Denim Play Is it ever fashionable to wear denim on denim? Jeannie Mai breaks with tradition--and shows how to pull off this casual look.
  • How to Wear a Cardigan Three Ways How to Wear a Cardigan Three Ways Play Find out three ways to glam-up then dress-down an animal print cardigan. Insert some diva into your wardrobe without going overboard.
  • Fall Fashion Guide Fall Fashion Guide Play 60s ladylike dressing and sophisticated 70s are two of the hottest looks this fall.

READER COMMENTS

(17)Add A Comment

Theophilus Huxtable, 4-03-2007, 8:14PM

2 stars vote downvote upReport
Theophilus Huxtable

glad to know that we've been calculated to be greedy. i suppose the evolutionary process also requires innovators such as "Product (Red)" so that those who still have feelings of guilt left over can get rid of them by buying clothing AND donating a percentage to a good cause!

Reply »

Theophilus Huxtable, 4-03-2007, 8:20PM

2 stars vote downvote upReport
Theophilus Huxtable

glad to know that we've been calculated to be greedy. i suppose the evolutionary process also requires innovators such as "Product (RED)" so that those who still have feelings of guilt left over can buy clothes they don't need AND donate a percentage to a charity!

Reply »

gloria, 4-06-2007, 4:22PM

2 stars vote downvote upReport
gloria

Hey,does this mean that I'm a freak,I do not want what other folks wear,or its not a big issue in my life.I wear what is comfy not what so and so wears or the movie stars or what eve,geez I guess I'm not human!I also hate to shop for cloths for myself,or anyone.Strange?Well I live happy and contented my children all know how Iam so,guess I will live on and be happy.Sorry,style no way not in my life time,no way.

Reply »

L, 4-06-2007, 4:25PM

2 stars vote downvote upReport
L

What does this mean for all those people who don't buy within the trend lines? Are they genetic decendents of people who invented fire and the first spear or are they a gentic line doomed to failure because they don't stick to the huddled mass in fear for their very lives?

Maybe, if you follow trends, it means you can't think for yourself.... so, no you don't need to feel guilty about buying clothes but you might want to evolve a backbone.

Reply »

BILLBURNS24, 4-06-2007, 5:03PM

2 stars vote downvote upReport
BILLBURNS24

YOU CANNOT EVEN TRUST WAL-MART. ANY MORE. NOW HAVE A GREAT DAY. WHEN YOU CAN AFTER LOOSING YOUR PET DOG OR CAT.

Reply »

gundy, 4-06-2007, 5:48PM

2 stars vote downvote upReport
gundy

I could care less @ trends & actually am irritated by anyone who DOES follow them - bunch of sheep. I say, think for yourself - if you LIKE something because YOU like it - then wear it or buy it. But I personally think that groupthink & group behavior when it comes to 'taste' is just an oxymoron. How can you say something is 'your taste' when 97% of the world is wearing it or has it? You can't - it's unoriginal & boring. I'm with the other poster - wear what's comfy. Plus, if you stock your wardrobe with 'classic' clothes you won't ever have to worry about not being 'in style' to begin with because the classics never go out of style!

Reply »

LaKeisha, 4-06-2007, 5:57PM

2 stars vote downvote upReport
LaKeisha

L.....LOL!!!!!!!

Reply »

Leslie, 4-06-2007, 6:29PM

2 stars vote downvote upReport
Leslie

That last statement is so NOT TRUE. I, personally, am not a slave to fashion. I do not like to wear what "everyone else is wearing. I strive to maintain my indiviuality and care not what others think about it. Because it is popular is the main reason why I will not purchase it. I don't care to be like everyone else. All I can be is me. Society does not dictate my wardrobe, nor anything else in my life. Therefore, it is not beyond my control

Reply »

Moose ears, 4-06-2007, 6:22PM

2 stars vote downvote upReport
Moose ears

Ya well guess wat? I LOVE clothes and usually what is put in the stores is what the newest trend is even at Walmart. So, there is no avoiding trends.

Reply »

WEBGUY, 4-06-2007, 6:45PM

2 stars vote downvote upReport
WEBGUY

NEXT THING YOU ARE GOING TO TELL THE MASSES IS THAT EVERTHING THAT WE DO IS ACTUALLY TAUGHT TO US, AND THAT WE ARE ALL LIVING IN SOME MIND CONTROLLED INSTITUTIONALIZED SOCIETY, WHEREIN NO FREE OR ORIGINAL THOUGHT EXISTS.

Reply »

Monica, 4-06-2007, 7:12PM

2 stars vote downvote upReport
Monica

I'm just glad that no1 actually commented on grammer this time
:_DD

Reply »

Dahlia, 4-06-2007, 7:20PM

2 stars vote downvote upReport
Dahlia

this comment is for Monica (#9)...who's grammar would we be commenting on anyway?

Reply »

Randy, 4-06-2007, 7:22PM

2 stars vote downvote upReport
Randy

Monica,

Did you mean "grammar?"

Reply »

Randy, 4-06-2007, 7:29PM

2 stars vote downvote upReport
Randy

Dahlia (#10),

I think you mean "whose."

Whose is the possessive form of who (or, occasionally, which). It means "belonging to whom or which."

Who's is a contraction of who is or who has. Notice the apostrophe replacing the missing letters.

Incorrect: Who's department do you support?
Correct: Whose department do you support?

Reply »

Steffy, 4-06-2007, 7:30PM

2 stars vote downvote upReport
Steffy

I think behind all this pop culture imitation, there's a little originality. We cooperate what we see into our own style.

Reply »

ELIZA, 4-06-2007, 7:36PM

2 stars vote downvote upReport
ELIZA

How sad..most people "know" what looks good on them, and alot of us use our own minds to decide what to wear. If RED is "in" should people that look awful in this color wear it? That's sad. Just look at the trashy clothing that people like "Britney" wears...they would be right at home "picking up men on the streets." (most of her rags cost a fortune..haha) Ahhh TO BE IN AND ACCEPTED. WHAT A JOKE!

Reply »

FancyJeansLover, 4-06-2007, 8:19PM

2 stars vote downvote upReport
FancyJeansLover

How are we impressing anyone if we all ook the same? I work on a college campus, and this is not to be man-spirited, but most trends do not work on everyone, yikes! All around me, all of the people are dressed exactly the same. I like Ugg boots around the house, they are really comfy, but if I see one more girl wearing them I'm retiring mine until they go back out of style. And while I'm at it... college girls of America, just because they calendar says April deon't mean we have to start wearing our sudresses, flip-flops, and tube tops, please! It's spring, not summer just yet. Thank you!

Reply »

ADVERTISEMENT

STAY IN THE LOOP!

Most Popular

 
 

Hot on Facebook

 
 
Celine Dion's Sexy Little Numbers
PHOTOS: This Weekend In Manicures
Why I Slept Like This For 7 Days
Which Labels Are Still Made In The U.S.A.?
PHOTOS: We 'Turn Back Time' On Cher's Wild Style
Goldie Hawn Looking Fierce In Leopard

MORE ON Stylelist

Overnight Guests
Know-How Getting Ready For Overnight Guests
Porch Colors
Inspiration Enliven Your Porch With Color
Kips Bay Show House
Design Destinations Kips Bay Decorator Show House 2012 Pictures
Uses For Vintage Items
Design Check Out These Ideas For Clever Home Decor
Karlas Closet Muscle T
Stylelist Network How To Wear A Muscle Tee Like A Lady: From The Stylelist Network
Can Opener Rust
Clean Home How To Clean A Can Opener So It Works Like New

SITES WE LOVE

6 Secret-Weapon Styling Tips For Summer

Shani's 10 Must-Have Beauty Products For Summer

Blogger Bonnie Barton Dreams Of '80s Dance Parties In Acid-Washed Denim

Gucci Wins In Guess Lawsuit

PHOTOS: Princess Maxima Chooses An Odd Outfit

PHOTOS: Meet Our New Girl Crushes, Aurelie Maggiori & Sylvie Hoarau

Mad Men Fashion Recap: Christmas and Krishna

Franca Sozzani Was Straight-Laced

Salma Hayek, Diane Kruger, and More From the Weekend in Cannes

Shake Your Tassels: Nicholas Kirkwood Fringe Sandals

Fake Out: Rodial Brazilian Tan Face

Need For Beads: Alberta Ferretti Small Fabric Bag

Grab and Go: 25 Clutches to Get You Seasonally Chic Just in Time For Summer

The 10 Most Memorable Celebrity Fashion Gowns

Look of the Day: Metallic Ace

Mozart Meets the Future

‘Don Giovanni’ on Steroids

If Zuck Cleaned Up

EVEN MORE ON Stylelist

DIY
Gardening and Landscapes
Home Design
DIY STYLE
Beauty
Celebrity
Projects
Celebrity Homes
Beauty Basics
Home Products
Minute Makeover
 
  • Terms of Service
  • Privacy Policy
  • Trademarks
  • Advertise
  • About Our Ads
  • Get AOL
 
 
© 2012 AOL Inc. All Rights Reserved