true
StyleList for Mobile

StyleList


The Vanity Fair effect

4/1/2007 10:35AM by Anne Metz

If you have money invested in the stock market, you probably took a beating last month when the market unexpected dropped. Well, according to Jossip -- a Manhattan blog -- there was actually a logical explanation; it was Vanity Fair's fault:

Whenever Vanity Fair breaks a record for ad pages, the stock market crashes immediately afterward, according to a highly scientific study by "Short Takes." Consider: VF's March 2007 Hollywood edition ("Our Biggest Issue Ever!") clocked in at 500 pages. During the week of Feb 26, 2007, the Dow Jones Industrial Average collapsed, from 12,647 to 12,114.

Who says you can't predict the stock market?

View the full version of StyleList