British Vogue reported last week that singer/dancer/actress Jennifer Lopez will test drive Victoria Beckham's new line of denim. In an act of celebrity charity/self-promotion, Jenny from the Block will serve as the gold standard that determines whether or not Posh's jeans are curve-friendly.Between banning size-0 models in her runway show and harnessing the famous booty of J-Lo, it's clear that Posh has done all she can to roll out a body-positive marketing scheme for her new line of jeans.
But I just don't think it's going to work. You may act like you want us to feel good about ourselves with J-Lo and a team of bigger models, but we know you just want to sell us a pair of pants.