Can athletic fashion find a home in a luxury goods conglomerate? PPR, the French company that is home to lines like Gucci and Yves St. Laurent has made a bid for a friendly take over of Puma. The NY Times reports that PPR bid around $7 billion on Tuesday for Puma. They have promised to keep chief executive Jochen Zeitz in charge. PPR has acquired a 27.1 percent stake in Puma for 1.4 billion euros ($1.87 billion) and will offer 330 euros ($441) each for the remaining shares for a total of $7.08 billion. Zeitz is set to meet with investors today at Puma's annual shareholders' meeting. In his tenure with the company, Zeitz has taken the company in a more design-heavy direction partnering with designers like Philippe Starck and Alexander McQueen and offering a wide variety of customization options and so the company might actually be a good complement to PPR's luxury labels.