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Baby Rib briefs at American Apparel

by Anne Metz (Subscribe to Anne Metz's posts)
Posted Apr 27th 2007 at 9:31AM  
6 Comments
Share
As Jonathon mentioned in a post last week, the men's underwear industry has shifted from a one color fits all approach to a let your freak-flag-fly-boys mentality. With bold colors, styles and patterns filling the displays at stores across the country, men's undies are the new frontier of fashion.

One of the forces behind this tighty-whitey paradigm shift is American Apparel. A few years ago, LA-based AA rolled out a line of baby rib briefs that pay homage to the geeky underoos of yore. While I don't have personal experience with these babies, the glowing reviews on the AA website suggest that the colorful briefs have something very special going on:

Dylan from the U.S: "A different color for each day of the month. Thank you, American Apparel!"
John from the U.S.: "
There's nothing like getting out of her bed the next morning in a pair of these. she just looks at you and says, "um, you're not leaving just YET, are you?"
Peter from the E.U.: "
The best ones ever. The colors are fabulous. My favorite are the green colors in many shades. It is comfortable good quality and after washing the size is the same and they are u l t r a sexy!!!"

If you're intrigued, now is the time to strike since you can get 15% off your order by entering the code MENSTOP20 when you check out.
Read All Comments
Filed under: Fashion, Stylish Living
Tags: American Apparel, AmericanApparel, men, underwear
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READER COMMENTS

(6)Add A Comment

Kyle, 7-27-2010, 6:54PM

2 stars vote downvote upReport
Kyle

Eww... Really?

First off, it shouldn't matter what type, kind, or color of underwear your partner wears. Why would that matter? Secondly, AA is a good company, who make good products, I have pairs of these i've owned for 3 or more years and hold up well, as well as still feel good, and as i think - look good too.

I was a boxer guy, but a girlfriend bought me a pair of these years ago because she found them sexy. The cotton is great for all times of the year, the let you move around well, and are just an awesome product.

Reply »

ann fucci, 4-27-2007, 6:55PM

2 stars vote downvote upReport
ann fucci

Who would see them, unless you get undressed!

Reply »

Michael, 5-02-2007, 9:11AM

2 stars vote downvote upReport
Michael

While your post was a shameless (and possibly paid???) shill for American Apparel I love the message. Ginch Gonch, Aussie Bum and to a lesser degree 2Xist and C-IN2 have been doing this for a while now and I totally agree it's finally time to "let-your-freak-flag-fly-boys". (N.B.: DNR's 4/30 issue is dedicated to new trends in men's underwear.) Also, easy on the "geeky" underoos - underoos were tres cool back in the day but so were Wrangler cords so we'll call it even on that one :-)

Reply »

Emily Stromberg, 5-02-2007, 9:35AM

2 stars vote downvote upReport
Emily Stromberg

Replying to Ann F.'s comment, I think that's probably the point--girls will supposedly dig guys who wear these undies, so guys that wear these will get to show them off.
And yes...underoos were "tres cool." I had Wonder Woman ones. Everyone I know had them.
Personally...I'm not actually sure I'd dig a guy in brightly colored undies. I'd kinda wonder if he was wearing such noticeable undies to over-compensate for something! Oh the humanity!
But honestly...they don't look bad, and if they're comfortable, why not?

Reply »

mah names sophiee, 5-02-2007, 3:16PM

2 stars vote downvote upReport
mah names sophiee

uhhmm..

one word,

EWW!
who would ever want their boyfriend/fiance/husband to be wearing brightly colored, gay men tighty whiteys?!
uhh not me.
so speak up women, do you really want your man to be wearing these?
i certainly dont.
so stand up against this,
and reply to this with EW!

[[ no i do not have anything against gay people, my best friend is a gay dude, and hes been my best friend for 21 yearss babyy. ]]

buhh byee.

Reply »

Heather, 5-02-2007, 7:45PM

2 stars vote downvote upReport
Heather

Wow. I pray I never see such a bright pair of undies on my boyfriend's tush, lmao, I would think he borrowed a pair of mine!!!

Reply »

 
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