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Limited Brands Sells Express

5/16/2007 4:34PM by Deidre Woollard

Way back when I was in college, Limited and Express were the go-to mall brands. Times have changed and the brand has been flagging lately. WWD reports that Limited Brands will sell a 67 percent interest in its Express brand to Golden Gate Capital for $548 million in cash. They will also examine strategic options for its Limited brand. Lately the brand has been dishing out all the love to the Victoria's Secret and Bath & Body Works divisions. Could this be the end of Limited and Express?

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