Like fur? Stella McCartney sure doesn't and after you check out this 51 second long video on YouTube you might not love it either.

Sure fur is soft, luxurious, and beautiful and it has wealth written all over but at what cost? Fur is not some magical material that just melts off an animal's back and miraculously grows back again and again so we can make a matching stole to go with that fur muff. Fur is cruel, I mean you all saw Cruella De Ville she was pretty hardcore.

Fur is a choice that people have the right to make (without a dousing of fake blood) so I actually like how this commercial is in your face but in an informative way. So good job PETA you have finally absorbed what your kindergarten teacher was telling you ... "Use your words."

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