With retailers like Wal-Mart and Home Depot offering shelf-space preference to green products, it's no wonder that companies are clamoring to redesign their packaging. But earth-friendly packaging for the milk industry? In what other than a carton or a bottle could you possibly sell milk?
Apparently, you can sell it in a bag. Calon Wen, an organic dairy co-op in Wales, now packages milk in polythene bags, which can then be transferred by consumers into reusable milk jugs made from glass. Compared to a plastic milk jugs, which account for 100,000 tons of trash a year in Wales alone, polythene bags use 75% less plastic.
Sure, polythene bags make environmental sense, but will it catch on with consumers? My guess is yes. Milk in a bag is oh-so-astronauty. And if there is one thing that sells stuff it's astronauts. The exception to this rule would be adult diapers, which I imagine will never recover from the PR disaster they took earlier this year.