Stella McCartney, a long-time advocate for animal rights and a staunch opponent of fur in the fashion industry, is taking her cause to the virtual space. But the new anti-fur protest won't be an email campaign, or an online survey, or even a new website -- it will take place in real time, entirely within Second Life.Starting on July 12th at 7pm, McCartney will launch a PETA island with the virtual world, and Second Life's millions of users will be invited for a week-long party, where they'll be able to buy virtual veggie burgers, listen to a "live" DJ, and hang out with simulated animals.
Guests who attend the protest will be encouraged to submit anti-fur messages -- similar to PETA's "I'd rather go naked than wear fur" mantra -- which will be displayed on the island for all to see. The best ideas will win Stella McCartney prizes, and all purchases made during the protest will support PETA, so if you're an Internet geek who loves animals and is into fashion -- this is your event!