Jane magazine: Another one bites the dust
Jane magazine will make a sad exit, as they have announced they are folding. The Daily has found, according to sources at Condé Nast Publications (Jane magazine's publication company), the employees of the magazine came back from a long relaxing weekend only to find they are jobless. Ouch.
Editor in chief Brandon Holley and vice president/publisher Carlos Lamadrid are leaving the company all together. The rest of the Jane staff are welcome to interview for new positions within Condé Nast. The magazine with cease publication with the August issue, the website (www.janemag.com) will shut down as well.
Jane was founded in September 1997 by Jane Pratt. August 8, 2005, Holley was named editor in chief. She had also been at Ellegirl (folded last July) under the same position.
I have to say I am not surprised. Jane magazine never really pulled me in like the rest of the fashion glossies. My guess is, that their lack of identity ultimately sealed their demise. Was Jane a fashion magazine, or was it a Cosmo type magazine about sex and pleasing men, or was it a health magazine? What was it? I suppose it was reaching out to "Jane" girls who wanted it all ... Which sounds nice in theory but if you are going to do it all it better be done right. I am much happier picking up a Vogue, a Fitness magazine, and a Cosmo to "get it all."
Farewell Jane magazine, you will be missed by some.
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MK, 7-10-2007, 1:15AM
I liked Jane's hybrid, more modern girl blend, but when they gave an advice section to Pam Anderson, that's when I swore I would never buy another copy. If I'm going to Pam Anderson for advice, I've got bigger problems than Jane could fix.
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