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"I'm Not a Plastic Bag" backlash

7/20/2007 12:44PM by Jonathon Morgan



Fashion mavens and Whole Foods shoppers have undoubtedly noticed the surprisingly trendy "I'm Not a Plastic Bag" totes designed by Anya Hindmarch. For whatever reason, these bags have become the most-recent "must have" item, and hundreds -- if not thousands -- of fashionistas have been lining up outside Whole Foods stores, or paying as much as 200 times the retail price to purchase the totes online.

The frenzy has been so intense that the bags have been banned in China after several women were trampled yesterday while trying to purchase them.

In response to this insanity, the kids at Fashion Indie have created the hysterical "I'm Not a Douche Bag." Sure, it may not be as cute as Hindmarch's tote, but, as noted by its designers, the "Douche Bag" is "just as eco friendly" and a whole lot funnier.

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