Um, maybe there is something to that story of Gwyneth Paltrow using snake venom on her face. What else can explain September's W magazine cover? The perpetually pale and WASPy looking faux-English lass now looks like she's been spending secret time in Donatella Versace's private beauty palace. The spray tan, the giant brush brows and the blindingly white hair render her virtually unrecognizable. I understand the urge to try something new with your look sometimes, but appearing on the cover of a fashion magazine looking like La Cicciolina seems like an odd career move. I haven't seen all the contestants yet, but this is in the running for the worst of the September covers.

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