Most lingerie is made for the young and lithesome but a former Starbucks exec is cashing in by targeting women 35-60 years old who have an annual household income of at least $90,000. The Seattle Times profiles Victoria Roberts who runs a lingerie line called Zovo, a collection of loungewear, robes and lingerie in 100 percent silk and cotton.
The brand was started just two years ago, and will soon be available in some Nordstrom stores. They also have an online shop. The chemise shown here sells for $64. Why the name Zovo? I have no idea but I am sure she didn't want to "Victoria-ize" anything since a certain lingerie giant has pretty much cornered the market on that.