Fashion designer Cynthia Rowley has made, and is making, her rounds in the design world. From fashion/ accessories to interior design for Target, she is now playing in the cosmetics world with Avon.

Avon's co-branded collection with Cynthia Rowley will be limited edition, with products like a brush set, lipsticks, gloss, and nail enamel. The collection will also be supported with an ad campaign which will appear in Vogue.

Avon, which was once exclusive to crazy old ladies and soccer moms, is now catering to a younger bunch with a partnership with the likes of Rowley. Apparently, it's paying off. From a press release on the collection:

"[Avon] plans to increase its media outlay this year by a significant 35%, to $340 million. Avon's total media spend last year was $249 million, up a whopping 83% from 2005. The company's creative is handled in-house, and the planned increase in advertising is intended to directly improve sales."

Go Avon! Even though the thought of a $15 brush set gives me the willies, this set is rather cute and would make an awesome gift to teens and tweens who are just starting to play with make up.