One of the most successful campaigns in the beauty world is M.A.C's Viva Glam campaign. When you purchase Viva Glam products at M.A.C., 100 percent of the sales go towards M.A.C.'s AIDS Fund, which raises money to fight HIV and AIDS globally. This Fall M.A.C. has reached an incredible milestone by raising $100 million dollars. This milestone has been 13 years in the making and M.A.C will continue to raise money as they set their next goal.
Aside from having great Viva Glam products to purchase, celebrities have lent their fame to campaign as well. In the past Viva Glam spokespersons have been Ru Paul (the first spokesperson), Eve, Christina Aguilera, Lil' Kim, Missy Elliot, and many more. The next spokesperson will be none other than singer Stacy "Fergie" Ferguson.
Viva Glam products are for sale year round, so head to your M.A.C counter and support a good cause.