Do you have dirty little kids? I do. Don't get me wrong, they bathe at least twice a week, but somehow they keep getting covered in dirt and grime and whatever else carrier monkeys find it fashionable to wallow in.

That's why it is so important to ensure proper hand washing. According to the U.S. Centers for Disease Control and Prevention, twenty seconds of vigorous hand washing is vital to helping kids stay healthy. See, I told you it was important.

Leave it to the good folks at Airborne to come up with a novel way of encouraging kids to spend the correct amount of time scrubbing their hands, or tentacles as the case may be.

They have introduced a new product called SquidSoap, a "liquid-soap dispenser with a specially designed pump that stamps a child's hand with vegetable dye. It takes about 20 seconds of thorough hand washing to remove the ink mark, leaving the child with clean hands."

It eliminates germs and guesswork. How's that for more bang for your four bucks?