• Style
  • Women
  • Huff/Post50
  • Weddings
  • HealthyLiving
  • Divorce
  • Parents
  • Sign In / Register
  • stylelist home
  • huffpost style
  • FASHION
    • Departments

      Fashion News Fashion Features Fashion Trends Designers Models Accessories
      In The Market For Intern Diaries Step Into My Office Object of My Affection Stylelist Network Stories

      Featured

      Can You Guess The Child Model's Famous Aunt? Can You Guess The Child Model's Famous Aunt?
      Vintage-Obsessed Blogger Shares 18 Recent Finds Vintage-Obsessed Blogger Shares 18 Recent Finds
      Pinterest Cracks Down On Thinspirational Images Pinterest Cracks Down On Thinspirational Images
  • BEAUTY
    • Departments

      Beauty Basics Beauty News Beauty Features Beauty Trends Uptown Downtown Makeup Healthy Beautiful You
      Skin & Body Fragrance Nails Facetime The Unexpected Icon

      Featured

      This Student Reveals Her Bright-But-Wearable Pink Lipstick Shade This Student Reveals Her Bright-But-Wearable Pink Lipstick Shade
      Do You Use A Facespray Like This Yoga Instructor? Do You Use A Facespray Like This Yoga Instructor?
      Morgan Spurlock Waxes Philosophical On Mantyhose & Manscaping Morgan Spurlock Waxes Philosophical On Mantyhose & Manscaping
  • HAIR
    • Departments

      Hair Trends Hair How To

      Featured

      The Hair Doctor Is in: Consultation Is Key The Hair Doctor Is in: Consultation Is Key
      Guess Which Beauty Treatment She Gave The President Guess Which Beauty Treatment She Gave The President
      Can Pink Hair Look Sophisticated? Can Pink Hair Look Sophisticated?
  • CELEBRITY
    • Departments

      Style Evolution Look Of The Day Uptown|Downtown A Look Back

      Featured

      How Donna Summer Helped Me Through College How Donna Summer Helped Me Through College
      PHOTOS: Cameron Diaz's Life In 54 Looks PHOTOS: Cameron Diaz's Life In 54 Looks
      PHOTOS: 27 Stars Who Look More Beautiful Without Makeup PHOTOS: 27 Stars Who Look More Beautiful Without Makeup
  • CULTURE
    • Departments

      Art & Design Film Music Books & Magazines

      Featured

      How Long Does It Take To Become Mrs. Don Draper? How Long Does It Take To Become Mrs. Don Draper?
      5 Things This Hot New Musician Can't Live Without 5 Things This Hot New Musician Can't Live Without
      PHOTOS: SXSW Street Style PHOTOS: SXSW Street Style
  • FASHION WEEK
    • Departments

      Fashion Week Spring 2012 Fashion Week Fall 2012

      Featured

      Fashion Intern Tells All From Behind The Scenes At Two British Magazines Fashion Intern Tells All From Behind The Scenes At Two British Magazines
      Prada's Take On Ombre Prada's Take On Ombre
      The Intern Diaries: Behind The Scenes At A British Magazine The Intern Diaries: Behind The Scenes At A British Magazine
  • VIDEO
  • STYLELIST NETWORK

Heidi Montag's line for Anchor Blue debuts soon

by Kyle Hepp (Subscribe to Kyle Hepp's posts)
Posted Feb 14th 2008 at 5:02PM  
42 Comments
Share

Quick, when I say celebrity fashion, which names pop to mind? Mary Kate and Ashley Olsen, for sure, maybe Mischa Barton...and...Heidi Montag?!? Didn't think so. I had originally thought that Heidi's only claim to fashion fame is that her ex-roommate Lauren Conrad, with whom she is currently feuding and hasn't spoken to in months -- or so MTV wants us to think -- is in fashion school. But, apparently Heidi actually once spent a year studying apparel design. Who knew? I'm a little rusty when it comes to The Hills trivia.

Anyways, back in November, Anchor Blue announced that they were going to let Heidi loose to create her own line that will be sold in their stores across the U.S. Heidi's line is named -- get ready for this -- Heidiwood. The launch is coming up soon, April 1st, in case you want to start a countdown.

Anchor Blue's plan is to use Miss Montag in order to appeal to an older demographic. And by older I mean, women (girls?) aged 16-21 rather than the 14-18 year olds that they currently cater to. Heidiwood will have pieces ranging in price from $10-$60 dollars and will be made up of creative gems such as "colorful tank tops, signature T-shirts, black shorts, white jean shirts," and more.

What do you think about this? Does Heidi really care about becoming a designer or is the line just another way to compete with rival, LC? And here's an even more important question. Which would you be less embarrassed to buy, a Lauren Conrad shirt or a Heidi Montag shirt? Since I'm definitely not in the target demographic, I shouldn't even talk about buying their clothes and I should probably just be flat out embarrassed that I watch The Hills and even know who these girls are!


What do you think, does this girl deserve her own line?

Does Heidi Montag deserve her own line?

(click thumbnails to view gallery)

[Via WWD]
Read All Comments
Filed under: CELEBRITY STYLE, Celebrity, News
Tags: celebrity, featured, heidi montag, HeidiMontag, lauren conrad, LaurenConrad, the hills, TheHills
Share

Style Around the Web

ImaxTree

ImaxTree

  • Make Up Tips For Girls With Glasses - Refinery29
  • How Celebs Work Red Into Their Wardrobe - FabSugar
  • Celebrity Wardrobe Malfunctions - The Daily Beast
  • Deodorants that Actually Work - Daily Candy
  • Would You Wear Long-Sleeve Shirts As Skirts? - The Frisky
  • Tricks That Guarantee Gorgeous Hair - Daily Makeover
  • Celebs Have Us Seeing Stars - People Style Watch

Related Videos

by 5min
  • One on One with Heidi and Spencer: Whitney Port One on One with Heidi and Spencer: Whitney Port Play Hollyscoop.com caught up with "The Hills" star Heidi Montag and Spencer Pratt in regards to their thoughts on Whitney Port's fashion line which will range around $240-500 dollars. Check out their thoughts. Interview by Diana Magpapian.
  • PSR 9/22/10: Glee Fan Vanessa Parties With Mark, Kate in London, & Heidi & Spencer's PDA Day PSR 9/22/10: Glee Fan Vanessa Parties With Mark, Kate in London, & Heidi & Spencer's PDA Day Play Vanessa Hudgens dances at the same party where Glee's Mark Salling confirms he is not dating a costar and Khloe Kardashian gives Kim relationship advice, Kate Moss marks her handbag collection debut with a fashionable night out, and Heidi Montag and Spencer Pratt kiss for the cameras in Malibu. Also, be sure to follow us on Twitter and become a fan on Facebook for all the latest celebrity gossip!
  • Celebrity Style Transformations Celebrity Style Transformations Play These celebrities have had a style upheaval but do they look better or worse?
  • One on One with Heidi Montag & Spencer Pratt One on One with Heidi Montag & Spencer Pratt Play Hollyscoop.com caught up with Heidi Montag and Spencer Pratt from "The Hills" on their Charity work to help stop world poverty, a possible spin off show on MTV, Heidi having kids or Spencer wanting to pull a Brangelina and adopt. We also talked about Heidi Montag wanting to run with Senator John McCain as his running mate, check out their thoughts on Sarah Palin. Interviews done by Diana Magpapian.

READER COMMENTS

(42)Add A Comment

Heather, 2-15-2008, 8:20PM

2 stars vote downvote upReport
Heather

Is it me...or is there something wrong with her breasts in this picture?

Reply »

jengrandblanc, 2-18-2008, 6:59PM

2 stars vote downvote upReport
jengrandblanc

No, your not wrong. Looks like one implant revison too many...yikes!

»

Paige, 2-24-2008, 10:34AM

2 stars vote downvote upReport
Paige

In magazines they say she had a breast implant.

»

***, 2-17-2008, 10:25AM

2.5 stars vote downvote upReport
***

The girl can't dress for her life, give me a break. And seeing as I am in fact in the target demographic, I would like to say that I would not purchase a LC or Heidi shirt. In fact, I would wear one if you paid me

Reply »

lily, 2-18-2008, 2:35PM

2.5 stars vote downvote upReport
lily

I CAN'T WAIT........to run right past that store!!

Reply »

WaterBug, 2-18-2008, 2:35PM

2 stars vote downvote upReport
WaterBug

Who is this bimbo? I've never heard of her. She should have paid a little bit more for her breast implants!

Reply »

cindy, 2-18-2008, 2:35PM

2 stars vote downvote upReport
cindy

She is quite qa joke.

Reply »

Prema, 2-18-2008, 2:35PM

2 stars vote downvote upReport
Prema

good gosh--NO--NO--the media feeds this though by covering anything to do with her. that is why anchor blue wants her to get their own coverage--she dresses awful and that bleached hair--pls someone stop this madness.

Reply »

jan, 2-18-2008, 2:38PM

2 stars vote downvote upReport
jan

Yes, there is something odd about her breasts. Her natural breasts has one higher than the other, this is normal, and when she got the implants it just emphasized the difference as implants do. Implants will never be able to hide the difference no matter how much she pays for them.

Reply »

MA, 2-18-2008, 2:55PM

2 stars vote downvote upReport
MA

Look at all the pics of her. Her legs are in the same position in EVERY picture. She's just a mess.

Reply »

jcbrod1, 2-18-2008, 2:59PM

2.5 stars vote downvote upReport
jcbrod1

Heidi needs to get new breast implants because these are a joke. Can they be further apart and the line of the impkant is visable..lawsuit?

Reply »

ew, 2-18-2008, 3:43PM

2 stars vote downvote upReport
ew

EW, I hate Heidi, and that girl has no fashion sense. As one of the people they are trying to market this "clothing line" to, I would never buy it, gross. She's a major b**** who doesn't deserve even the slightest celebritiness. I would run AWAY from whatever store was selling this line.

Reply »

ll, 2-18-2008, 4:48PM

2 stars vote downvote upReport
ll

She is a CRACKHEAD along with Beavis' sister. Everyone knows that and they want her name on a line of clothing.......holy crap the line will surely start sinking........

Reply »

Megan, 2-18-2008, 3:43PM

2 stars vote downvote upReport
Megan

I think Heidi is trying to hard to make people like her. It's not going to work. I would never buy her clothes ever!

Reply »

Dee, 2-18-2008, 3:43PM

2 stars vote downvote upReport
Dee

No.. why would we want our children subjected to someone who has enhanced her body so much at a young age. Let alone who has no respect for her peers , lives in sin, and has a horrible sense of what is right in wrong in life. She has done nothing but make a fool of herself in all of her ventures from what I have seen. And I personally do not want my daughter to think she could act in that way and reseve success from bad behavior!

Reply »

Sandi, 2-18-2008, 3:48PM

2 stars vote downvote upReport
Sandi

Wait, didn't Heidi drop out of fashion school to live her dream of working in PR? Somehow she's become a PR exec, a recording artist and now a fashion designer? Who knew someone with NO education and a lack of talent could do so much?!?!

Reply »

Sunny1, 2-18-2008, 3:48PM

2 stars vote downvote upReport
Sunny1

Oh Dear! Looks like she is copying Lauren now! Get your own gig Heidi!
Seriously!

Reply »

Kat, 2-18-2008, 3:50PM

2 stars vote downvote upReport
Kat

Looks like her fake boobs were too big...and now they are stretched beyond repair, pretty soon she'll have to be slinging them over her shoulder just to be able to walk forward.
Her hair? looks like she got ithe ends caught in the toilet while puking...eeuuwww!

Reply »

jongmewok, 2-18-2008, 4:05PM

2 stars vote downvote upReport
jongmewok

OMG!! I love heidi! She's like so cool!!!!

Reply »

Getyourownlife, 2-18-2008, 4:05PM

2 stars vote downvote upReport
Getyourownlife

I would have more respect for her if she had just designed clothes. The powers that be are doing everything to make her a star. Go away. No one cares. In almost every if not every magazine there are pictures of Heidi and Spencer. Spencer and Heidi. They are always ALONE. Does no one like them? Again...Does NO ONE like them? Her 21st birthday had a red curtain and them toasting alone, dancing alone, with the cake alone. Where is everyone else? There is no one. Photos on the beach alone. Always just the 2 of them. Who slept with someone to get them on the show and in all these magazines? Or who paid off someone for this opportunity? I will not buy clothing, perfume, etc.. from any star. They have a career that provides a huge income. I will buy from those who do not have their hand in every pot. Imagine if those of you reading this got the chance to design something to sell and got help to do it. But instead it is the same celebraties over and over. The best comment I have heard about Spencer..."spencer look like a skelton with hair. he creepy looking".

Reply »

| 1 | 2 | 3 | Most Recent | Next 20 Comments
 
ADD A COMMENT
  • NEW USER
  • RETURNING USERS
  • AOL/AIM USERS

Got something to say? Say it!

Simply enter your name and e-mail address, and you'll receive an email confirming your comment and issuing you a password. Use that password, and you're good to go.

If you already have an AOL/AIM screenname, log in under the other tabs.

Happy commenting, and keep it classy.

Members enter your username and password.

Enter your AOL or AIM screenname and password.

ADVERTISEMENT

STAY IN THE LOOP!

Most Popular

 
 
WATCH: We Find The Real Difference Between LA & NY Street Style
Like

7

First Woman To Command A Warship In Royal Navy History
Like

338

C.Z. Guest's Unusual White Accessory
Like

13

'American Idol' Changes Record Contract Policy: Runner-Up No Longer Guaranteed Major Bucks
Like

121

America's 10 Highest-Paid CEOs of 2011 (and How They Earned It)
Like

892

When Jenny Was Still From The Block
Like

7

The Richest Woman in the World: How Gina Rinehart Earns her Billions
Like

1K

What Happened When Alex Kenjeev Paid His Student Loan in Cash
Like

2K

Look Of The Day: Solange Gets Garden Party-Ready
Like

10

Samsung Galaxy S III review
Like

2K

Carrie Underwood's Grunge Rock Past: 'I Was All About Pearl Jam'
Like

150

Carrie Fisher's All Tied Up
Like

0

Country Star Yearbook Pics
Like

55

Hawkeye and the Blue Ear Help a Mother and Her Hearing Impaired Son
Like

2K

Your Grandma Could Rock A Bikini
Like

0

Mary J. Blige, Charity Lawsuit: Singer's Foundation Sued for Failing to Repay $250K Loan
Like

60

Hot on Facebook

 
 
When Jenny Was Still From The Block
8 Foods That Can Be Used As Beauty Products
PHOTOS: Madonna Goes See-Through
20 Groan-Worthy Celebrity Style Moments This Week
Zombie Boy Rick Genest's Flawless New Look
Get The Look: Raquel Welch's Sexy One-Piece

MORE ON Stylelist

Outdoor Decor
Inspiration Create A Getaway Feel For Your Backyard, Patio Or Balcony
City Gardening
Gardening and Landscapes Tips For Growing A Garden In A City
Room Makeover
Know-How 3 Life-Changing Room Makeovers
Weekend Diys
DIY Weekend DIY Ideas: 8 Ways To Fix Up Your Home In 2 Days Or Less (PHOTOS)
Ray And The Ro Ksubi
Stylelist Network Ksubi 'Bad Sports' Lookbook: From The Stylelist Network
Memorial Day Sales
Projects Memorial Day Sales 2012: Home Decor And Outdoor Furniture Sales At Macy's, Sears, Home Depot And More (PHOTOS)

SITES WE LOVE

Denim Dossier: The 20 Best Jeans For Summer

10 Cheap-Chic Pieces To Transform Your Closet

Eddie The Gun's Favorite '80s Accessory? Her Pup

PHOTOS: Nicole Scherzinger Almost Reveals Too Much

Tommy Smythe, Sarah Richardson's Sidekick, Gives Us His Top 5 Design Tips

Sexiest Fashion Week Ever?

Carine Roitfeld, Janet Jackson, Karl Lagerfeld, and More at Last Night’s amfAR Gala in Cannes

Natalia Vodianova Was Royal in Blue

Cathy Horyn Deems Mickey Drexler’s Life ‘Not the Stuff of Novels’

Scrub Down: Hadali Detoxifying Body Scrub

Dressed In White: Sophie Theallet Sea Island White Cotton Gown

Patriotic Purse: Edie Parker Red, White and Blue Jean Clutch

Heat It Up: 5 Cool Outfits Inspired by Our Favorite Summer Movies

One Awesome Thing: A Swimsuit to Make You Feel Like a Bond Girl

Look of the Day: Leopard Meets Brights

Kim Kardashian a Kopy Kat?

Priscilla Chan’s Wedding Secret

Mozart Meets the Future

EVEN MORE ON Stylelist

Design
Clean Home
Beauty
Home Design
Hair Highlights
Beauty Basics
 
  • Terms of Service
  • Privacy Policy
  • Trademarks
  • Advertise
  • About Our Ads
  • Get AOL
 
 
© 2012 AOL Inc. All Rights Reserved