I'm a big fan of all of the amazing independent designers out there. In an effort to get inside the mind of the indie designer and find out just what makes all of these creative types tick, I present to you an ongoing segment I call Indie Designer Interviews.

Today's interview is with illustrator, mother, and indie business owner Holly Jones, who runs Vinyl Wall Art along with her husband. These wall art decals are a fabulous inexpensive way to liven up a room, and Holly creates many different designs that range from kid-friendly to chic and sophisticated.

Tell me a little about yourself and your company. I worked 6 years as a designer & Illustrator for a major scrapbook company. Recently I quit to work at home so I could be with my two cute little girls. My husband and I started Vinyl Wall Art last July. I design all the wall art we sell.

What inspires your work? Fabric designs, greeting cards, children's clothing, everything I see!


How did you get started as an indie business owner? My husband and I opened a retail shop a few years ago, but unfortunately it did not succeed. We kept trying new ideas until we finally came up with Vinyl Wall Art, which is doing better than we anticipated or hoped for. I've always been interested in crafting & designing. I've always wanted to have my own business.

Any favorite designers? Amy Butler (fabric designer)

Any advice you would give to aspiring designers or entrepreneurs? If what you're doing right now isn't working, keep trying new things, eventually something will work out and you will learn so much trying new things, even if they fail.

To see more of Holly's work, check out Vinyl Wall Art.