At first, I thought it might be a life insurance commercial -- nope. Then, I was sure it was a credit card ad -- wrong again. Finally, I figured out what it was: a confusing waste of Louis Vuitton's advertising budget.

The minute and a half spot starts out with foggy travel images with meditative classical guitar music underneath -- the kind they play while you're getting a hot stone massage. Then, text flashes across the screen, lecturing you about how life is a journey. Not just some vacation, but a quest of self-discovery, man. Enlightening stuff, to be sure.

I guess buying a $2,000 purse could be a pretty good lesson in self discovery -- you might discover that you have a cash flow problem. The whole thing seemed to say "vacations are overrated, spend the money on a purse instead."

For their first ever TV commercial, you think LV would try to do something a little more memorable, this one played like a promo for a PBS travel show. They could have at least gone for shock value, like Prada.

[via Fashionista]