I...I'm not quite sure...uh...what they mean by "sensitive areas."
Okay, I do know what they mean, and I was a little more than amused when I realized that South Beach Lightening Gel for Sensitive Areas was for bleaching that little twinkling star that never sees the sunshine. I'm not exactly sure why anyone would feel the need to bleach that particular area, but apparently, there are enough people out there that the company makes a product.
In all fairness, the product description says that the Lightening Gel is perfect for "Breasts, Nipples, Underarms, Faces, Age Spots, Other Skin Discolorations" so if you're worried about any of those things, try it out. And if you happen to dab a little "down there," no one will know the better.