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Viktor and Rolf say no

by Kyle Hepp (Subscribe to Kyle Hepp's posts)
Posted Feb 28th 2008 at 12:37PM  
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Dutch designers Viktor and Rolf have something to say. No. That was the message they got across at their show on Tuesday. They're making a fashion statement, literally. All the clothes had words somehow incorporated into their design, and if a word wasn't written in the actual fabric itself, it was written on the models' faces.

No. Dream on. Wow. Dream. Those were the four words/phrases that were featured. What a great way to get people talking about the show! Unfortunately everyone is talking about the words and not the clothes. To be honest, I can't even remember what a single garment that didn't incorporate a word actually looks like. It was all a little gimmicky.

One of the most interesting pieces that walked down the runway was a luxurious, oversize fur coat that bore the word, "WoW," across the chest. Were Viktor and Rolf taking a stab at P.E.T.A. or were they just trying to be ironic? What's the meaning behind it all?

In a press conference the designers said, "We love fashion, but it's going so fast. We wanted to say 'No' this season."

That doesn't clear a whole lot up for me, but I still want to get the No belt. People will ask me to do things I don't want to do and I'll just wordlessly shake my head and point down, "No."

Or one of the Dream On shirts would be nice too. A conversation with my husband would go something like this:

Husband: Kyle, could you take out the trash please?
Kyle: Points to shirt, Dream On, laughs manically.

If these clothes were designed to make communication more efficient, I like the way Viktor and Rolf think.

Viktor and Rolf

(click thumbnails to view gallery)

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Filed under: News
Tags: clothes, designers, dutch, fashion, meaning, no, style, viktor and rolf, ViktorAndRolf, words
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