As part of our quest to discover the true essence of geek chic, we interviewed some particularly stylish geeks at the SXSW Interactive Festival -- an annual gathering of the hottest and hippest nerds from around the globe.
Name: Joshua LaneJob: Information architect at Creative B'stro, former designer for Urban Outfitters
Keys to geek chic:
- Think 80s revival, and you're on the right track
- Retro video games -- Atari, etc
- Work on computers. Seriously, people think it's cool