Of course, I'm all about looking like a tennis player or golfer on a daily basis. Maybe not in the Will Farrell sort of way that these guys are pulling it off, but plimsolls or other country club attire is always a good way to ground an outfit in some kind of conservative waspy tradition. Plus, it's alway good to appear to wield more influence than you actually do.

After a lot of surfing, Fashionista found out where these ads came from. It's some creative firm in NYC -- no surprises there. This might have been the coolest viral ad campaign since those Tea Partay videos, except I don't remember wanting to actually try alcoholic iced tea after that. As it stands, it's a heck of a viral portfolio piece.

[via Fashionista]