Wait, this isn't a real Marc Jacobs campaign?
As much as it pains me to have to say it, this isn't actually the new ad campaign for Marc Jacobs' Summer 2008 athletic wear collection. Instead, it's just a really cleverly-crafted spoof. I do think Marc Jacobs should take notes, however. Watching how cool John McEnroe and Bjorn Borg look in a fancy hotel suite totally makes me want to buy a tracksuit and headband.
After a lot of surfing, Fashionista found out where these ads came from. It's some creative firm in NYC -- no surprises there. This might have been the coolest viral ad campaign since those Tea Partay videos, except I don't remember wanting to actually try alcoholic iced tea after that. As it stands, it's a heck of a viral portfolio piece.
[via Fashionista]
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Filed under: Fashion, News, Best of the Season
Tags: athletic wear, AthleticWear, hartlarsson, Marc Jacobs, MarcJacobs, viral campaign, ViralCampaign
Tags: athletic wear, AthleticWear, hartlarsson, Marc Jacobs, MarcJacobs, viral campaign, ViralCampaign
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