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Carlos Santana has a line of women's shoes? How is it that I've never heard of this? As I was watching this commercial for Macy's, I kept wondering how they managed to come up with a commercial that featured a conversation between Mariah Carey and Carlos Santana. Before I realized that he had his own line of shoes to hock, it just made no sense at all -- why would Mariah Carey want to ask Carlos what stilettos sound like? (they sound like Carlos wailing, btw)

After watching this commercial, I'm pretty sure that Macy's has haphazardly discovered a next great marketing scheme, and it would work for just about any product. No, I'm not talking about celebrity endorsements -- but managing to squeeze Mariah Carey, Carlos Santana, Martha Stewart and Donald Trump all into one 30-second spot is pretty impressive. What I mean is having famous guitar players interpret fashion items musically. Just imagine Slash doing YSL's Spring lineup.

I was pretty disappointed when I went to the Carlos by Carlos website and there weren't any sound-bytes where Carlos had interpreted each shoe on electric guitar. Before I buy shoes from Carlos Santana, I want to know what they sound like.

[via PopCrunch]

Santana and Mariah Carey in Macy's commercial