Will you be at the Westin Palace in Milan when George Clooney launches his new clothing line? Neither will anyone else, because the mysterious press release that was sent out yesterday -- announcing the launch of George Clooney's own GC Exclusive -- is a complete hoax. Word travels fast on the interweb, especially when it comes to Hollywood gossip, and within a few hours the news had spread.

While GC Exclusive does have it's own website -- which looks totally cheesy -- Clooney insists that this is some kind of early April Fool's prank. Who plays April Fool's jokes on the media in late March? That's weak. Is this another prank orchestrated by Ashton Kutcher and friends -- like that Paris Hilton's shaman thing?

Too bad, I would really consider buying a GC Exclusive blazer or bow tie. Clooney's got good taste, I bet his brand would be pretty classy. I was also hoping that we might get to see George hanging out with Carlos Santana in the next round of Macy's celebrity designer commercials, but it looks like that's not going to happen either.

GC is a busy man, and I was surprised that he would take an interest in fashion design with all of the movies and humanitarian projects that he's involved in. I guess lots of busy celebrities find time to sell their names to fashion designers. Still, if it were really Clooney's brand, the proceeds would go to some kind of UN peace mission -- that's how you know it's the real thing.

[via Jezebel]