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Fashion's Dirty Little Secret -- Bradley's Response

by Bradley Bayou (Subscribe to Bradley Bayou's posts)
Posted Apr 1st 2008 at 10:50AM  
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I'm so glad my last blog post about my speech at Harvard a few weeks ago created a conversation among Shape Your Style readers.

I realize that this issue -- unhealthy depictions of women by the fashion industry -- has an effect on so many people from different walks of life because, at some time in their life, nearly everyone feels the pressure to be thin. And everywhere, we're reminded that being "thin" is the only way to be happy. Or is it?

Consider the diet industry in this country. This multi-billion dollar business has a foolproof marketing strategy: thin is always "in." They are making millions off of our insecurities.

The diet industry loves the unattainable image of the skinny model. They know that we all strive to be accepted by our peers and will often do whatever it takes to fit in. This is especially true of our children, who are particularly venerable to media influences. As a society, we have a responsibility to protect them.

Just go back to your childhood. What did you do to fit in? You can pretend you were different, but the reality is, you wanted to be accepted, too. We all did.

Listen, I know things can't change overnight. It took this country a good fifteen years to shift from a healthy model image to the heroin chic look that now permeates popular culture. But I am urging the industry to project a healthier body image, particularly for our kids.

Everyone will have a different opinion of what a healthy body image is, so I suggest looking back to the supermodels of the early nineties, where the average size was 4-6 -- not 0-2.

I believe we are on our way to achieving this goal. In the April issue of Vogue, Anna Wintour has called out for a healthier looking model. She actually addresses how unhealthy models looked on the runways this season.

I have to say I was surprised to read this, since most high-fashion magazines showcase super-skinny models as the norm. Good for Anna, and let's hope other editors and designers will follow suit.

This is only the beginning. Let's stay focused -- we still have a lot of work to do.
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