We were watching 30 Rock the other night and realized that those crafty types at General Electric had stretched Earth Day into Earth Week. The nerve. We're okay with it though, because we live every day like it's Earth Day. We also live every week like it's Shark Week. Carpe Diem is not lost on us.

It's not lost on Loomstate, either. "Loomstate was founded as a casual brand dedicated to creating demand for certified organic cotton using socially and environmentally responsible methods of production."


Their approach is based on a respect for the environment and inspired by the classic American casual style that stems from "the positivity and activism of youth subcultures over the past 40 years." Each piece, from both the Men's and Women's collections, "is created to have lived-in character and comfort, from washed and softened fabrics to tumbled and aged hardware, achieving timeless style rooted in environmental and social sustainability."

In short, it's good and it's made right. Wear some.

[via Greenloop]