Apparently, Dockers is tired of being limited to golf courses and the wardrobes of men over 40. They desperately want to figure out buck their pleated image and target a younger generation of khaki pant-wearing types. Rather than making cool, younger-looking designs, their idea is to change the tone of their advertising. That should work, right? Since we just buy whatever advertisers tell us to. We say: good luck with that.
The latest piece of Dockers' strategy to have Dockers enthusiasts -- if there is such a thing -- make their own Dockers commercial. We've got a suggestion, how about Dockers tries to make a lineup of clothes that's worth making a homemade commercial about? Seriously, if Dockers wants to target a younger generation, they need to go with some styles that could possibly be sold at stores that young people shop at -- rather than Sears and JCPenney.
[via Jezebel]