Even though Gap Inc. reported an 18% decline in March sales, the company doesn't look it will be throwing in the towel anytime soon. After dropping a second successful round of classic white shirts in collaboration with the CFDA last month, Gap is now gearing up to release a slew of achingly cool t-shirts via their new Artists Edition t-shirt initiative.The brand has wrangled a bunch of contemporary artists like Chuck Close, Jeff Koons, Marilyn Minter, Kiki Smith, Cai Guo-Qiang, Barbara Kruger, Ashley Bickerton, and Kenny Scharf, just to name a few.
The cotton tees are in collaboration with Whitney Museum of American Art and the nonprofit Art Production Fund and will be available in two styles, a women's open-neck tee and a men's crewneck. Both will retail between $28 and $38 when they roll into Gap stores on May 13th.
[via WWD]