Remember when we were all in love with Dove because they ran an ad campaign featuring "real" women? Well, kind of real -- clearly they weren't going to use fat or unattractive people, but at least the women in the ads were of more normal stature, and not Photoshopped to completely unrealistic proportions.
Or were they?
outright mockery of studio-enhanced, digitally-altered models, the women used in the "Real Beauty" campaign were touched up considerably. A designer who worked on the ads told the New Yorker: "Do you know how much retouching was on [the Dove campaign]? ... But it was great to do, a challenge, to keep everyone's skin and faces showing the mileage but not looking unattractive."
Ouch. So, what seemed like an attempt to showcase the average woman, turns out to be a lot less warm and fuzzy -- especially now that the people who created the campaign found it so "challenging" to keep old fat broads women with "mileage" looking suitable for their ads.
To be fair, a spokesperson for the ad agency responsible for the campaign has said that "There was no retouching of the women. If there was a hair that was up in the air, that might have been the kind of retouching that was done."
Maybe. Who do you believe?
|No way, those ladies look real to me||751 (23.4%)|