We've never made use of one of those personal shoppers that most department stores have on hand. Despite their assurances that anyone can use one, we can't help feeling they would be a bit disappointed to serve us -- who would ideally like a whole wardrobe for $200 -- as opposed to some flash fashion goddess with more like $200,000 to spend.

But news of a new personal shopper at Selfridges in London could encourage us to pluck up our courage and at least venture into the posh department store. You see, Princess Beatrice (aka: Sarah Ferguson's oldest daughter and the Queen's granddaughter) is spending a month as an intern in the personal shopping department of the posh shop.

And apparently she is making a big success of her temporary job, selling a Matthew Williamson, Burberry jacket and a pair of James Jeans trousers, all before lunch on her first day.

The twenty-year old princess, who has also dabbled in modeling is -- naturally -- only working for VIP customers by appointment only, but if you're in the vicinity over the next 30 days, it might be worth popping in to Selfridges to see if you can catch a glimpse of the most well-connected personal shopper ever.

It must be so nice to be royalty. Quite apart from all the perks you're entitled to, and the fact that when people call you a "spoiled princess" they really mean it, you can apparently say "I'd like to work there!" and get a job, just like that. At least Bea (as she likes to be called... I think) isn't being paid for her new gig, or life really wouldn't be fair.

[via Catwalk Queen]