Over the weekend, Gwyneth Paltrow was seen sporting some ma-jah Tod's handbags and boots, which left many a fashion blogger scratching their heads: Could it all just be free swag or Did the actress get tired of all of those amazing Louboutins she wore everyday to promote her new flick Iron Man and opted for the more understated brand?

Well, all of those life or death questions have finally been answered.

Our Gwenyth was actually filming a four-minute mini film for Tod's that was shot by actor/director Dennis Hopper. The yet-to-be-named short will air at the Cannes Film Festival as well as on Tod's website.

Model Julia Stegner is currently fronting the Italian brand's spring/summer ad campaign, so it's quite odd that the company didn't choose her to do the spot. But wait. We almost forgot. Day-glo is the new black and actress are the new supermodels. Sad indeed.

[via WWD]