Whit Honea is a slacker, a borderline degenerate, and a daydream believer. He's also our resident expert on casual chic. If it's comfortable, and not heinous, he's all over it. He's quite charming, really.

FluffyCo is an American company that makes apparel and accessories. Here's how they describe themselves:

FluffyCo is about art, design, good friends, good times. We like street art & indie flicks, going out, and staying in. We believe it's the details that count. Our line of screen printed apparel and accessories is made right here in the USA. We are trying to start something here, and we hope you like it.


We do, and here's why. They embrace the outdoors- birds mostly, and we love that stuff. Sure, they could be a bit more pro-active with regard to promoting organic and sustainable products, but what they lack so far in practice they make up for in message. Something tells us that they're the kind of company that will find themselves on the path to greeness.

Of course we could be wrong and they just like pictures of birds. That's cool, too.

[via The Natural Rhythm]