Perez Hilton's new "fashion" line at Hot Topic is geared towards his demographic of readers, young, female and cheap. We think it is also safe to assume that they are easily persuaded to buy crap.

In a video interview and vanity session Perez the pot insults the kettle that is pseudo-celebrity. He basically calls out Heidi Montag and Lauren Conrad and claims that his brand smells better. We think they all stink about the same.


He is rather proud of the fact that one can buy seven items from his collection for $100, which we admit is nice, but don't run into Hot Topic thinking you'll be buying a bag full of t-shirts and hoodies- the seven items need to include some of the other, lesser known pieces, like rubber bands. Yes, rubber bands.

If you really want a good deal on the Perez Hilton line we suggest waiting a few months- either the collection will be on clearance or Hot Topic will be. Either way you'll most likely be able to buy twice as many items for $100.