In a desperate attempt to get more Chuck Taylors on the feet of hipsters everywhere (not that they need that much help), Converse has turned to the world of music for guidance. Using the talents of Julian Casablancas of The Strokes, Pharrell Williams of NERD and The Neptunes, and Santogold, the company hopes to form a music collaboration so awesome that the sneakers will go flying off the shelves. But, you know, in a cool way.

They have also filmed a video, in which the sneakers will be featured prominently. Let's see if they can pull this off as a music video with sneakers and not a commercial with new music.

As someone who has already bought into the scruffy Chuck Taylor lifestyle, we don't need any additional convincing. However, as cool as this collaboration sounds, we can't help but wonder just how effective it will actually be. There must be some tween-y skateboarders who will go nuts for it.