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Victoria's Secret fights to own "sexy"

by Josh Loposer (Subscribe to Josh Loposer's posts)
Posted May 27th 2008 at 4:34PM  
0 Comments
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Victoria's Secret and their lawsuits are starting to make us want to vomit. Their latest adventure in trademark law centers around the right to use the word "sexy." Wasn't it just a couple of months ago that VS decided that it was getting too sexy? Well, you can forget about that now. Looks like VS is totally annoyed that someone already thought to call their haircare products "sexy."

Apparently, a company called Sexy Hair Concepts LLC likes to use the "Sexy Hair" to describe it's shampoo, and they've been doing it a lot longer. Last year, a court ruled that VS's "So Sexy" haircare line couldn't be trademarked (because trademarking the word 'sexy' is retarded) -- so they couldn't force Sexy Hair Concepts to change its name. But, since VS's marketing department has run out of adjectives, they're going to try to go to court and sue Sexy Hair out of their name. Ridiculous. This is about as dumb as a lawsuit over the color pink.

[via Gawker]
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Filed under: Hair Care, Hair, News
Tags: BigSexyHair, lawsuit, sexy, Sexy Hair Concepts, SexyHairConcepts, So Sexy, SoSexy, suing, trademark infringement, TrademarkInfringement, Victorias Secret, VictoriasSecret
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