Oops! Urban Outfitters shirt is too cynical

Urban Outfitters has made some guy a boatload of money by hocking t-shirts that fall into that narrow, frivolous space between jaded and offensive. It's a delicate art that requires finding slogans or concepts that seem controversial, yet they're still meaningless enough to avoid getting anyone's panties in a wad. Fake controversy -- that's how you build an edgy t-shirt empire.
Pissing off Jews and pro-Israel people, on the other hand, is not a good business plan at all. That's why UO was quick to pull this t-shirt from its stores and website when it noticed a sh*tstorm of real controversy building over what exactly the gun-toting Palestinian kids were supposed to mean. The designer -- LA-based Freshjive -- is apparently getting its mailboxes flooded with emails calling it anti-semitic and 'jew-hating.' We think it safe to say that this design is a lot too close to totally inflammatory.
What surprises us is that neither Freshjive or UO realized that this shirt would get people all riled up. Have you ever tried to bring up the Palestinian Conflict in light conversation? Neither have we.
[via Fashionista]
Filed under: News
Tags: controversy, featured, racism, scandal, t-shirts, urban outfitters, UrbanOutfitters
Tags: controversy, featured, racism, scandal, t-shirts, urban outfitters, UrbanOutfitters


